Fruityard: a venture studio that tests before it builds

Discovery first, build second

Founders build before they know

I learned this the hard way: my own early ventures were built on observation and informal signals, not structured research, and I only learned user research properly in 2025. Most new founders are in the same place. Agencies charge for builds; almost nobody sells a cheap, honest test of whether the build is worth it.

A studio and an academy

Help first, sell later

Event promoters told me they couldn't pay for a full discovery, so I built them free planning tools instead, starting with a break-even calculator for nights out: enter the costs and the ticket price and see how many people you need.

The next version adds a capacity range, artist fees, ticket tiers and a marketing panel. Try the working demo →

A studio that runs on its own stack

• The studio site with forms, double opt-in email and the free tools (Symfony backend, Vercel front end).
• Six sister venture sites on Railway, each with its own domain, mail and icons, all managed through the studio.
• Registered as a company in October 2026, with data-protection registration, a virtual office and separate mailboxes per client project.

Sell the test, not the build