The room
Tickets
TierPrice £Share %
Artists
Artist or DJFee £
Other costs
Cost£
Marketing the night
Codes cost nothing unless a ticket sells, so they lower the break-even point compared with spending the same up front.
At this crowd size
120 people
Takings£0
Costs£0
Profit£0
| Crowd | Takings | Costs | Profit |
|---|
What changed from version one
From one number to a range
Capacity range
Version one gave a single break-even number. A promoter really plans between a worst case and a full room, so the slider shows the whole range.
Artists and tiers
Line-ups and ticket prices change while a night is planned, so each artist and tier is its own row that can be added or removed.
Marketing
Compares fixed spend with pay-per-sale codes. The tool suggests a type of marketing strategy, not a specific channel or brand.