← Fruityard Academy
Learning and service design · case study 09d · Nov 2026 · 5-minute read

UX Researcher course: paid research on a problem I'd already found

My 2025 study found students are most stressed when they sign for a room they haven't seen. A year on, I turned that study into a course: recent postgraduates learn the method on it, then run paid, supervised reviews of student housing services.

My roleFounder: course design, the two briefs, the offer, the outreach and the demand test
WhenDesigned Nov 2026
StageDevelop: measuring demand before the first cohort
Who it's forRecent postgraduates and graduates, Bristol and Cardiff
Where it starts

A problem with evidence behind it

6.0/10

Students' stress when committing to a room they hadn't seen, the peak of the journey in my 2025 study. In November 2026 I checked five providers' booking pages: none covered all six things students said they needed, and checking whether a room fits a person was the weakest everywhere.

The course

Learn the method on a real study, then use it for clients

How fellows learn

  • Trained on my own housing study, with every stage checked before the next starts.
  • Free during the pilot.
  • Every deliverable reviewed and signed off by me.

Paid from day one of client work

  • £15 an hour, travel time included.
  • Each review is a portfolio piece for the fellow.
  • And proof of the method for the studio.
Brief 1 · ready

Room Fit Review

A review of a student housing service the way a student meets it before they sign: every listing, photo, floor plan, booking step, email and contract.

  1. Map the service

    From first search to moving in, as stages with a check at each.

  2. Build personas from the research

    Across course, nationality, need and housing type, including disabled students and students with health conditions.

  3. Walk each persona through

    Every touchpoint, to find where they get stuck or can't check what they need.

  4. Test demand with residents

    With the provider's permission: would clearer room details have changed their choice?

  5. Test the riskiest findings

    With real students, then report what to change, ranked by evidence.

Brief 2 · draft

Language in the first year

How international students build the language they need for study and daily life, and where the support they're offered doesn't reach them. It uses the same stages and checks as the first brief, starts from a template I wrote in a past group project, and uses only new research gathered with consent.

Testing demand first

Seven audiences, a target for each

Before the first cohort runs, each audience has a clear ask and a target. The course goes ahead once they're met.

AudienceWhat we askTarget
Graduates and alumniJoin the pilot, or say how you found your room50 answers, 10 course places
StudentsOne question about the room they signed forNo target set yet
University teamsPlacements, co-delivery or shared findingsOne call each
Students' UnionCo-run a short anonymous surveyOne survey partner
Housing providersPilot a review at a founding rateTwo pilots
CouncilsHear the findings on room fit and housing qualityOne reply each
Government and policyA short briefing on checking a home before signingOne briefing request
Every message is drafted and none is sent yet. An interest page with a sign-up for the pilot is briefed for the site. The work is independent: no university endorses or commissioned it.
What I took from it

A finished study is a course waiting to happen

Then → Now

Then: a team study that ended with a report. Now: the same study trains the next researchers and becomes a service people can pay for.

Then → Now

Then: one study, one team. Now: two briefs through the same stages and checks, so the method is tested twice before clients rely on it.